The Spirit of 'Ayatana'

Introducing THAI's travel philosophy 'Ayatana' and our new travel blog exclusively for THAI's travellers. As part of our continuing celebrations for THAI's 50th Anniversary and marking 50 years helping intrepid travellers reach their dream THAI destinations, we want to commemorate the unforgettable experiences that come from travelling the world.

Since 2005, THAI's Corporate Identity has embodied the concept of 'Ayatana', the 6 sensory perceptions of sight, taste, smell, hearing, touch and feelings from the heart. And it is with the spirit of 'Ayatana' that THAI's mission is to redefine every traveller's experience from pre-flight to post-flight, especially what travellers see, taste, smell, hear, touch or feel all throughout their journey. Covering all touch points, this includes advertising, our website, reservations, ticket offices, check-in areas, airport lounges, cabin interior décor, in-flight entertainment, crockery, food, in-flight service, and crew uniforms. Everything has been re-invented to enhance a travel experience with a blend of contemporary Thai culture.

The spirit of 'Ayatana' is what makes every journey memorable and the reason we want to travel again and again